Go beyond the surface
The backbone of today’s communications practice is accountability, precision and strategic relevance. To help you meet the demands of this environment, true analysis pinpoints the issues crucial to the media, and their impact on your reputation. Our experienced analysts delve deep to review the multiple variables that define real impact, benchmark performance and optimise future strategy.
Asia Media Monitors offers an independent media evaluation to extract deeper insights in a digestible format, enabling you to form a sharp perspective on your key issues and challenges to develop a strategic response.
Internationally proven methodologies
Media impact. Favourability goes beyond content and column centimetres.
The world-renowned CARMA® methodology assesses multiple variables to score each media appearance on a scale of 1-100, providing a highly sophisticated assessment of how favourably a message has been received.
The Media Monitors Group acquired the Asia-Pacific franchise of CARMA International in 2006. Since 1984, CARMA International has become the recognised world leader in media analysis, specialising in in-depth qualitative and quantitative research as well as analysis of media coverage, issues, competitors, reputation and trends.
Qualitative Analysis
Market trends: Assess traction and exposure of issues in the media to identify
vital market, social and political trends of value.
Competitor activity: Track competitor messages, exposure and share-of-voice to gain strategic advantage.
Target media: Identify and understand the interests of different media types and specific journalists to foster campaign success.
Public relations: Measure impact and perceptions of key messages across multiple variables.
Current issues: Identify and track relevant issues in the public agenda to stay ahead of the curve.
Reputation management: Get early insight into what is being said about you, by whom and to whom – whenever you need it.
Post analysis: Review past campaign activity and measure the impact to plot future communications planning.
Mediaportal – Analyse
The Mediaportal Analysis Dashboard is a real-time quantitative analysis tool that provides reports in a graphic format, customised to your requirements.
Now you can perform real-time quantitative analysis from your desktop. At a glance you will be able to see an overview of your media coverage by looking at measures such as: Share of Voice; Audience Breakdown by Region; Top Ten Media; Audience and Media Over time (Trend analysis).
You can choose the four most commonly requested graphs to represent analysis findings, or you can create custom charts that include details like PR value (Advertising Space Rates).
With Mediaportal Analysis you now have increased and instant insight into coverage, allowing you to rapidly identify issues and respond when necessary.
